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Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Cover of Marketing Communications: Contexts, Contents and Strategies (2nd Edition)
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Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

Chris Fill

KES 995.00
● 1 available

The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.

ISBN: 9780130102294

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