Focus: Use Different Ways of Seeing the World for Success and Influence

Focus: Use Different Ways of Seeing the World for Success and Influence

Heidi Grant Halvorson, E. Tory Higgins Ph.D.

Details how two distinct approaches to pleasure and pain--promotion- and prevention-focused--offer insight into how to motivate and influence others, and describes how to both change focus and use focus to achieve specific results.

ISBN: 9781594631023